ATLANTA (AP) r12; Pepsi is pouring it on in Coker17;s house r12; injecting some fizz into its biggest rivalry during the buildup to the Super Bowl.While the visitors had called for a r0;cola trucer1; on social media with the NFL title game in the shadows of its competitorr17;s Atlanta-based headquarters Black Damontae Kazee Jersey , it seems to have been more of a Trojan Horse subterfuge designed to lure Coke into lowering its defenses.Billboards all around Atlanta call for Pepsi to r0;paint the town bluer1; and announce r0;Pepsi in Atlanta r12; how refreshing.r1;r0;Ir17;d say Pepsir17;s had a great heritage of being a challenger brand,r1; Todd Kaplan, Pepsir17;s vice president of marketing, said Thursday. r0;The Pepsi-Coke rivalry has been going on for years. As a marketer, itr17;s been a fun, friendly kind of a thing. As a challenger brand, itr17;s really embracing the role to show everybody wer17;re the official NFL sponsor. Do it in a fun way with a competitor that we respect.r1;But while Pepsi has been intent on having fun at Coker17;s expense, Coke will be tapping into its home-field advantage: Because it owns the r0;pouring rightsr1; at Mercedes-Benz Stadium, Coke products will be for sale at the fountains during the game between the Patriots and Rams. But the drinks will be served in NFL-themed Super Bowl cups.That hasnr17;t deterred Pepsi. The company, based in Purchase, New York, wheeled a life-sized statue of its founder, Caleb Bradham Damontae Kazee Jersey 2019 , in broad daylight to toast a soda with none other than the statue of Coca-Cola founder John Pemberton. The meeting came just outside the World of Coke museum in downtown Atlanta.And it didnr17;t last long.Pepsi was asked to leave a few minutes after setting up on the Coke property thatr17;s located just a couple of blocks from the stadium.But Coke believes it has home-field advantage and has gone out of its way to stay above the fray.r0;I think certainly they came and they used Atlanta as an opportunity to have an Atlanta-focused message, and what I would say is that we have a message that is uniquely Coca-Cola,r1; said Brynn Bardacke, vice president of content and creative excellence for Coca-Cola North America. r0;I think wer17;re going to leave the rumbling to the football.r0;Wer17;re going to use our advertising to talk about whatr17;s important to the brand.r1;The latest chapter in the decades-long rivalry between Coke, the longtime leader in worldwide soda sales, and its not-quite-as-massive rival has been entertaining.Ask almost anyone around Atlanta r12; anywhere, really r12; and they have very strong opinions about the soda giants.Mark Meek, a Carolina Panthers fan from Winston-Salem, North Carolina, wasted no time choosing a side.r0;I like being the little guy, fighting for his place in the world,r1; he said. r0;I like it because itr17;s from my home state and wer17;ve got a little rivalry thing going with Georgia anyway. I like Lower17;s more than Home Depot. I like Pepsi more than I like Coke. I like the Panthers more than I like the Falcons. I like Bojangles more than I like Chick-Fil-A.r1;His friend Keith Priest, also Panthers fan from Winston-Salem Black Brandon Fusco Jersey , is a Coke man all the way.r0;Pepsir17;s too sweet, way too sweet,r1; he said. r0;The carbonation seems better in a Coke. Every now and then Ir17;ll get Cherry Coke, but other than that, itr17;s always just Coke.r1;Lest anyone forget that, Coke has bought the time slot right before the national anthem to roll out its big Super Bowl ad, r0;A Coke is a Coke,r1; a strategic move it wouldr17;ve made regardless of Pepsi being in his hometown.r0;Well, we are here to welcome everybody to the city, Pepsi included,r1; Bardacke said. r0;Our effort is really focused on what our brand is and means to people and really what we offer. The message at a high level is that Coke is for everyone.r1;Maybe so, but not for Kaplan. Pepsi knows where it stands in pecking order, and has launched a marketing campaign that Pepsi is r0;more than OK.r1;r0;Every day therer17;s a cultural truth that people get asked this question when theyr17;re in a restaurant.r1; Kaplan said. r0;Sometimes they will order our competitorr17;s beverage and theyr17;ll be asked the question Brandon Fusco Jersey 2019 , r16;Is Pepsi OK?r17; Thatr17;s a question that, for years, people get asked, and we wanted to take that truth and flip it on its head. Absolutely, Pepsi is more than OK.r1;But not for Atlanta resident Jack Jessen.r0;Your17;ve got to go with the hometown teams,r1; he said. r0;Coke and Falcons.r1;For Houston resident Zephra Belle, therer17;s no way sher17;s drinking Coke.r0;Ir17;m Team Pepsi all the way,r1; she said. r0;Itr17;s sweeter. It makes me feel better. I havenr17;t adjusted to Coke. I donr17;t understand the Coke people.r1; A big gust of updates on the Atlanta Falconsr17; offensive coordinator search has blown in courtesy of Jason Butt at The Athletic. Per his report, the Falcons do not have a front-runner for the job at the moment, conflicting earlier assumptions that names like Darrell Bevell and Dirk Koetter had the inside track for the gig. He also highlights some new news in the process, gives a bit of hope for Gary Kubiak fans and removes one name from previous connection for the job: Mike Mularkey. The Mularkey news is the most definitive of the bunch, so letr17;s start there. Mike Mularkey updatesWe know he interviewed with the team recently, but it wasnr17;t for reasons previously thought. Butt mentions the tight ends job that is now open after the team let go of Wade Harman Black Terrell McClain Jersey , so perhaps thatr17;s where Mularkey could be utilized? He could also be someone the organization leans on to assist Dan Quinn in his game-day functions and clock management. If either of those things would be what they want Mularkey for, her17;d be a good hire. Itr17;s just reassuring to know her17;s not potentially going to be calling plays again. Letr17;s continue with the new name in the offensive coordinator hunt: Adam Gase. Adam Gase updatesButt brings up Gase as a potential candidate for the opening if the former Dolphins head coach does not land a new head coaching opportunity elsewhere. He mentions previously in the article that Dan Quinn wants to reemphasize the run game this upcoming season, and Gase does have that philosophy built into his offense. Though, Quinn saw his elite Seattle defense dismantle Gaser17;s Broncos elite offense in the Super Bowl 48, so you wonder if that will cross DQr17;s mind in making a decision. Butt also pushed against the notion that former Falcons OC Dirk Koetter is the leader in the clubhouse for taking back his old job. He mentions that Koetterr17;s lack of focus on the ground game, which might not be in lockstep for what Quinn wants in the position. He was very pass-happy in his Tampa Bay days, after all. Therer17;s a reason they were always high in the league in air yards per season. He also mentions Bevell, though only to say that her17;d be a safe fit and would meet what Atlanta would want out of its new coordinator. He has to be considered a real possibility to this point in the process, but it appears this process may last a while. Gary Kubiak updates For Kubiak fans, Butt provides a little bit of hope, and says the door isnr17;t fully closed. While this isnr17;t hope necessarily springing eternal, it enforces the idea that things are still a bit fluid in Mile High, and that nothing is set in stone. Itr17;s not likely Kubiak gets away Terrell McClain Jersey 2019 , but itr17;s not impossible, either. It looks like Atlanta hasnr17;t written him off completely. So it sounds like, per Buttr17;s report, Atlanta is absolutely going to take its time on this hire. He also mentions that the head coaching hires may filter through before a decision comes down so the team know exactly who it has to work with. Wer17;ll see how this all develops from here, but it sure looks like wer17;re still in the beginning of this coaching search with the Falcons. Keep an eye on Gase, take a deep breath with ideas of Koetter (for now) or Mularkey, really take seriously the potential of Bevell and donr17;t give up with Kubiak.